Microsoft’s Kinect and Windows Phone 7 marketing blitz to top $1B

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If you haven’t heard of Microsoft’s Kinect yet, it will no doubt be hammered into your head over the next few weeks as the software giant is gearing up to spend over $500 million to market the Xbox 360 motion controlling accessory, the New York Post reports.

Together with Microsoft’s reported half a billion dollar marketing budget for Windows Phone 7, the company will be spending upwards of $1 billion to outdo its competition - which includes rivaling mobile platforms from Apple and Google, and other motion control offerings from Nintendo and Sony.
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