It’s been smooth sailing for Samsung’s Bada OS and the Samsung S7230E Wave 723 is one of the first of the lineup aimed at the mass market. But beware, this smartphone may change the way you perceive feature phones forever. While amazing, the S8500 Wave costs a pretty penny. It did a great job of attracting attention to the new platform (selling a million units in four weeks), but Samsung designed Bada to be the “smartphone OS for the masses”, so the relatively high priced S8500 wouldn’t be enough on its own. Enter the Samsung S7230E Wave 723. It’s one of the first mid-range models and while it preserves some of the features from the S8500, it drops others and its lower price will help further the adoption of Bada.
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